catchlight

Brand identity and responsive web design for a visual storytelling collective

THE CHALLENGE

CatchLight is a San Francisco Bay Area-based non-profit that recognizes exceptional photographers bringing awareness to challenging social issues. They wanted to elevate their previous web and brand presence to reflect the quality and standard of work that their visual storytellers embody.

THE SOLUTION

Because I was given a wealth of high-quality photography to use on this project, I focused on designing the elements of the visual identity – pairing a set of serif and sans serif typefaces, honing in on a color palette, and creating a cohesive set of iconography to act as elegant but minimal complements to the powerful imagery.

Note: Logo is not my design.