ViewFind is a visual storytelling startup that acts as both an editorial publication platform and an agency for brand stories. The aim of this online platform was to showcase the journalists’ work, while also providing them with job opportunities as corporate brands increasingly seek nontraditional advertising in the form of authentic user stories.
I designed a system incorporating all of the following features: a custom frontend story submission tool; a frontend output of stories displayed in multiple formats (longform and slideshow); an interactive world map; a social network; and a backend CMS tailored for the internal editorial team to review, edit and publish content.
Navigation and information hierarchy.
Research and functional analysis.
User testing and feedback.