Catchlight
Led visual redesign with a refined type system, color palette, and iconography to elevate photography and create a cohesive, image-forward brand experience.
Overview
CatchLight is a visual-first media organization that leverages the power of visual storytelling to inform, connect, and transform communities.
Role
I led the rebrand and website redesign for Catchlight, creating a bold, modern identity and scalable design system.
The Challenge
They wanted to elevate their previous web and brand presence to reflect the quality and standard of work that their visual storytellers embody.
The Solution
Given the wealth of high-quality photography, I focused on designing a visual identity—pairing serif and sans serif typefaces, refining the color palette, and creating elegant, minimal iconography to complement the imagery.
ROLE
Visual Designer
LOCATION
