The Yes
Transformed a mobile-only shopping app into a high-converting web platform, unlocking new user growth and contributing to acquisition.
How might we build user trust before sign-up, translate a mobile-native Ai shopping experience into a scalable and SEO-friendly web platform, and drive growth through discoverability, personalization, and performance?
Overview
The Yes, an AI-powered fashion startup that delivered real-time, personalized shopping by learning from each user’s preferences through explicit yes/no interactions and implicit behavioral signals.
As the lead product designer, I was responsible for reimagining the shopping experience across platforms to drive engagement and conversion.
The challenge was to reduce barriers to entry, unify disconnected journeys, and rebuild trust in personalization and AI.
Through cross-functional collaboration, I addressed five core issues—platform lock-in, fragmented flows, overwhelming discovery, checkout friction, and opaque recommendations. My work focused on simplifying access, guiding exploration, and making intelligent systems feel intuitive and credible.
The result was a more seamless, trustworthy, and high-converting shopping experience across the entire user journey.
ROLE
Lead Product Designer
LOCATION
📊 Business Impact
Drove 6x growth in users shopping and a 150% increase in purchase conversions by redesigning the web shopping experience to scale personalization and build user confidence.
The scalable, high-performing web experience was a key factor in Pinterest’s acquisition of The Yes.
Delivered a seamless, personalized shopping journey that increased trust, engagement, and conversion for shoppers, from onboarding to checkout.
